Barack Obama's Super Marketing Machine

Mike Madden writes on Salon:About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They're breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end). But that's just the beginning.You know, of course, that Obama has your e-mail address. You may not have realized that he probably also has your phone number and knows where you're registered to vote — including whether that's a house or an apartment building, and whether you rent or own. He's got a decent estimate of your household income and whether you opened a credit card recently. He knows how many kids you're likely to have and what you do for a living. He knows what magazines and catalogs you get and whether you're more apt to get your news from cable TV, the local newspaper or online. And he knows what time of day you tend to get around to plowing through your in box and responding to messages.The 5 million people on Obama's e-mail list are just the start of what political strategists say is one of the most sophisticated voter databases ever built.

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